Crystal Vilkaitis
Welcome
to My Epic Empire!
I’m Crystal – a writer, podcaster, founder, and deeply curious human. I’m building an epic empire by my standards, one my soul loves, and inviting others to do the same.
I write a newsletter on Substack – part journal, part creative playground – where I explore alignment, prompts, astrology, book updates, behind-the-scenes moments, and the things worth keeping.
Read for free. Upgrade when it resonates. 👉 Subscribe on Substack
About Me
I’m curious, optimistic, and I love thinking big and challenging myself. Whether I’m journaling, going on walks, or having deep conversations, I believe in people and their potential. I’ve built and sold a 7-figure business, I’m a 40 under 40 recipient, I’ve spoken on over 100 stages in 6 countries.
I launched my first social media agency in 2008 and founded Crystal Media in 2012 (which is known today as IndERA – The Independent Retailers Association). I have learned a lot. In fact, I’ve taken many of those lessons and I’m writing a book, which I’ll be self-publishing in 2026. I also offer a high-touch, private advisory experience called Epic Council. Learn more here.
You can find me at local coffee shops writing, traveling the world, playing games (like Catan! 🧱🌲🌾⛰️🐑) and spending quality time with my husband and our two French Bulldogs. I’ve been focusing on following my heart and living a life that’s fully aligned to me and what I love, which I call, My Epic Empire.
Fun fact: my Lithuanian last name means Wolf. I may or may not have audiences howl when I speak. 😉 I lead with instinct, curiosity, and heart — and I’m building a pack of thoughtful, ambitious humans who believe we’re better together.
Besides my newsletter, Instagram or TikTok are the best places to connect and follow along as I write my next chapter (literally and figuratively 🥰).
Let’s connect there too!!
Featured In
